If your unique open rates are going down over time – even when adjusted for the inactive users – consider what you can do to make your content more relevant, engaging, and accessible for your audience. Content - Take a good hard look at your content in the context of your engagement metrics.If you’re not getting explicit permission to add people to your list through either single or, optimally, double opt-in practices, you’ll want to start there. Usually the problems are rooted in the extent to which you are building a permission-based email list. Subscribers who are leaving - Analyze your level of bounces, unsubscribes, and spam complaints to determine if your levels are above average.Click here to link to one of our previous articles on what you need to do to reengage your inactive users. Inactives - Analyze your list to determine who is inactive (e.g., hasn’t opened or clicked in an appropriate amount of time, such as the last 6 months for a monthly newsletter) conduct a reengagement campaign, and then remove those who don’t reengage.To improve your Yahoo email deliverability, we recommend beginning with the following: There are certainly many more metrics that ISPs look at, but these are the most important ones to get a handle on first. In addition to engagement metrics, I would assume that Yahoo also looks at the following for your email campaigns to determine your email reputation: Basically, if your subscribers aren’t opening and clicking, they’re not active users and, hence, are not engaging. Engagement statistics are the email metrics that determine whether your subscribers are opening and clicking on the content in your emails.
Your email reputation affects whether the ISP decides to let your email into their network. Things change, and I wanted to get the latest scoop.Īccording to the deliverability specialist, Yahoo is one of those Internet Service Providers (ISPs) I’ve referred to in a previous article I wrote about email deliverability and ISP reputation that uses engagement statistics to determine email reputation. I decided to interview a deliverability specialist within one of the major email service providers about the issue. Originally published in NewsLever™ July 2011Ĭategories: Email distribution and deliverabilityĪ client recently asked us about some challenges he was having with Yahoo email deliverability (i.e., getting through Yahoo mail).
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How to Deal with Yahoo Email Delivery Issues
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